• Self study learnig portal managed by ATHE UK & regulated by Ofqual UK.
• Study plans with flexability of time.
• Diploma from ATHE UK & certificates from COTHM.
• Premium subscription of e-COTHM Dubai portal worth $250.
• Premium subscription of Typsy – Australia worth $US 96. (Video Training Courses)
• Enlisting in pool of international candidates – Facilitation for international internship
• Free webinars by Industry experts
• Career Pathway & Education pathway counselling

Am I eligible for this progamme?

This course is most suited to individuals who are at least 16 years old, have a high school education and wish to progress onto a degree at university, or the Undergraduate Level 4/5 Extended Diploma in Management with COTHM Online.

English Proficiency

Candidates who do not have English as a first language will have to demonstrate competence in reading, writing and listening skills in English.

Unit summary

This course is made up of 5 units, which cover a range of subject areas, please see below for more information:

Unit 1 Thinking of starting a business

• The problems and potential of small-business start-up
• Sources of information
• Why start a business
• Personal skills
• The realities of starting a business
• Success v failure
• Your business idea
• Am I suited to running a business
• People and roles
• Business start-up expenses
• Sources of money
• Finding premises
• Financial issues
• Legal issues
• Practical issues

Unit 2 Finance for business start up

• Looking after your money
• Budgeting for personal survival
• Financial responsibilities
• Common causes of financial failure
• Financial control
• Expenses
• Employing staff
• Pricing
• Cash flow
• Profit and loss account
• Balance sheet
• Performance ratios
• Credit terms

Unit 3 Marketing for business start up

• What marketing is
• Definitions of marketing
• Marketing in practice
• Understanding customer needs and wants
• Using marketing strategy
• The 7Ps of marketing
• Turning prospects into customers
• Types of marketing message
• Writing marketing material
• Websites
• Newsletter marketing
• The marketing plan
• Classic marketing mistakes

Unit 4 Business planning for business start up

• Purpose of a business plan
• Demands and limitations of business planning
• Basic aspects of business planning
• Business plan format
• The executive summary
• The business
• SWOT analysis
• Products and services
• Marketing
• Financials
• Business planning top tips

Unit 5 Communicating for success in business.

• Networking
• Defining communication
• The communication cycle
• Noise
• Barriers to communication
• Spoken word – general considerations
• Written word – general considerations
• First impressions
• Non-verbal behaviour
• Active listening
• Written communication
• Email etiquette
• Writing marketing copy for your business